Welcome to the Rejoiner tips series! Here we’ll provide a short post outlining our recommendation for a particular aspect of abandonment. Have a question you want answered? Leave it in the comments section and we’ll address it. We might even make it part of the series!

Branding Your Abandonment Email

We know the reasons why people abandon and if you’re reading this blog, hopefully lack of trust isn’t your issue. If trust isn’t the problem, that means that the people who come to your site and start to make a purchase probably like your website and your brand. That’s a good thing!

It also means that when you follow up with them, you should remind them of who you are. By giving abandoners an email that emulates your website, you’re reminding them of their experience and their “almost” purchase.

What’s also important to note is that HTML emails are actually preferred by 95% of people, allowing you to include images like your logo or create a template that offers the same look and feel as your website.

Our recommendation:

At minimum, include your logo in your abandonment email. This lets people know immediately who the email is from and what it’s about.


Photo Courtesy of SearchNetMedia


Mike Arsenault
Mike Arsenault is the Founder & CEO of Rejoiner. He works with 350+ online retail & eCommerce companies like Hydroflask, Footjoy, GUESS, and Big Chill to help them grow faster using lifecycle email. He also once lived aboard a 36' sailboat in Boston.