We ensure list hygiene by combining programmatic email validation with segmentation to suppress inactive subscribers. Consistent monitoring of both IP and domain reputation using Google, Microsoft & Verizon postmaster tools provides deliverability insight at the ISP level. Reputation problems are recognized and mitigated quickly.

With our focus on retention and reactivation, our monthly reporting analysis highlights patterns and opportunities for growth in LTV and understanding of your customer lifecycle.  A quarterly promotional calendar allows us to connect with your audience and use specific messages to hit monthly or short-term goals. Relevance is key for automations. We do product and send time analysis, and segment based on customer behavior to send the right messages to the right people at the right time.

Content themes, headlines, body copy, CTAs, subject lines & pre headers all come together in conversion-driven copy in the brand voice to engage your audience.

Following your brand guidelines, we apply our award-winning methodology to create striking mobile-first designs optimized for conversion. Creating an email design system that is easily scalable enables us to work swiftly, while executing on point.

Our developers hand code each template to get the best mobile degradation. In addition they employ a rigorous quality assurance process that spans across devices and email clients so you have confidence that your emails render perfectly in every inbox, on every device.

Retention is about more than just clicks & conversions. We seek to understand the macro behavior of your customer base over time. So in addition to evaluating campaign performance, we’ll zoom out and look at the impact on the bigger picture on revenue and customer behavior.

We consistently perform various A/B tests as a means to not only optimize performance, but to gain valuable insights into your customers and what resonates with them. We take different approaches for broadcasts and journeys. Each broadcast goes through a controlled A/B split test to ensure we’re maximizing each send. For automations, we test individual touchpoints in an effort to optimize the output. This all lends itself to continuous iteration and improvement to the copy & creative, send times, and overall approach.