Deliver the right message at every stage of the customer journey with built-in triggers:

ABANDONED CART

Convert 15%+ of abandoned carts into customers

Convert this high intent audience into customers with segmented, multi-stage abandonment journeys.

Learn more about our cart abandonment features →

Browse Abandonment

Convert 10% of window shoppers into customers

Identify product page abandoners and send personalized, multi-stage browse abandonment journeys.

New Subscriber

Activate new subscribers and drive first purchase

Deliver perfectly executed welcome series that roll out the red carpet for new subscribers and prime them for their
first purchase.

PRICE DROP

Connect purchase intent with price change events

Automatically send price drop alerts to the customers who are most likely to act on them.

WIN BACK

Use purchase data to prevent customer churn

Recognize and react to churn signals — using your customer data to deliver an offer at the perfect moment.

CROSs-sell

Drive repeat purchase and increase LTV

Trigger post purchase journeys that automatically recommend a perfect set of complementary items.

VIP

Recognize and retain your best customers

Trigger special offers for your best customers when they cross thresholds for total spend, purchase frequency, or
RFM score.

Triggered birthday email
Anniversary

Drive repeat purchase and increase LTV

Trigger post purchase journeys that automatically recommend a perfect set of complementary items.

REPLENISHMENT

Predict when it’s time to reorder

Trigger perfectly timed reorder emails when a customer is about to run out of a consumable SKU.

SUBSCRIPTION

Retain high value subscribers

Trigger based on subscriber lifetime milestones, renewal dates, new subscription events, cancellation and more.

Drag and drop your most complex marketing automation ideas in to reality

Map every touchpoint of your customer journey using our intuitive visual journey builder.

  • Use built-in or custom triggers
  • A/B test emails & branches
  • Make true/false decisions
  • Use custom wait conditions
  • Segment your audience
  • Inbound/outbound webhooks
  • Fork or split branches
  • Add and remove tags

Find the exact customers
you’re looking for with segments

Use our intuitive segment builder to assemble the perfect group of customers—no matter what your criteria are. Dynamic segments ensure that things are kept up-to-date automatically.

Segment based on:

  • Purchase history
  • On-site browsing behavior
  • Email engagement
  • Custom list fields
  • Customer demographics
  • RFM scoring
  • Partner data
  • Custom metadata

Use segments for:

  • Targeting
  • Exclusion
  • Triggering journeys
  • Sunsetting
  • Ad audience sync

Responsive email marketing experts available where and when you need them

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Live Chat

Get platform support where and when you need it.

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Phone Support

Capable, friendly folks answer the phone 24x7x365.

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Contextual User Guide

Find the right product docs - wherever you are in the platform.

A drag-n-drop email builder that your team will love

Anyone on your can team can build sophisticated, on-brand emails that will render perfectly on any device.

Global snippets

Create reusable blocks for common template elements and use them across the channel.

Recommendations

Pre-built components enable personalized recommendations based on purchase history and browsing data.

Dynamic content

Inject catalog top sellers, new products, complementary products, and more.

Mobile optimized

All of your emails will render perfectly across mobile & desktop.

Stay out of the SPAM folder

Things are better (and more profitable) in the inbox. Our built-in deliverability tools help you maintain a solid email sender reputation.

Custom sending domains

Send authenticated email from any domain or subdomain.

Dedicated IPs

High-volume senders can quickly spin up dedicated sending infrastructure.

Email authentication

Authenticate your Rejoiner emails with SPF, DKIM & DMARC.

Frequency capping

Control daily send caps by trigger or customer.

Reputation monitoring

Track the health of your domain reputation and sending infrastructure using Google Postmaster Tools and other ISP feedback loops.

Automated email validation

Validate incoming email addresses in real-time to prevent bots, spam traps and grey lists from joining your list.

Automated sunsetting

Prune inactive subscribers out of your list using custom rules unique to your business model.

Preference center

Enable subscribers to curate their own experience with content or frequency preferences.

No more guessing—test your way to revenue growth

Find the perfect email with our suite of testing tools. Run A/B tests in individual emails, entire journey branches, or broadcasts.

Split tests

Send two variations of an email to your audience to find out which one performs better.

Delayed tests

Send a test to a small percentage of your audience, wait, then send the winner to everyone else.

Build custom revenue reports and always know what’s working

Things are better (and more profitable) in the inbox. Our built-in deliverability tools help you maintain a solid email sender reputation.

Google Analytics tagging

Never forget to tag a campaign with UTMs again. Easily override the default tagging structure.

Custom reports

Build custom reporting views with the metrics you care about.

Custom attribution model

Configure custom attribution windows based on click-through, view-through, and lookback window.

Revenue transparency

Tie attributable revenue and engagement back to specific customers.

Take the stress out of pushing send

Anyone on your can team can build sophisticated, on-brand emails that will render perfectly on any device.

Automated resends

Build re-sends into every broadcast to drive incremental revenue from a single piece of creative.

Pre-flight check

Verify your audience size, send times, subject lines & preheaders prior to send.

De-duplication

Never worry about sending to the same customer twice if combining multiple segments or lists.

Test sends

Easily send your team test emails to QA prior to production launch.

Yes, we offer a native connector for your ecommerce platform (including custom ones)

We have native
connectors for:

Shopify

Shopify Plus

BigCommerce

Magento 2

WooCommerce

Cart.com

CommerceV3

Foxycart

Shift4Shop

Spree

Volusion

To track important
events like:

  • Pageviews

  • Product views

  • Add to carts

  • Abandoned carts

  • List subscriptions

  • Exit intent

  • Conversions

  • Order shipped

  • Order fulfilled

  • Order arrived

And customer
properties like:

  • Lifetime value

  • Purchase count

  • Geo-location

  • Timezone

  • Coupon code usage

  • Last purchase

  • Last page view

  • Preferences

  • RFM percentiles

Unlock the full potential of your email list

Take an interactive tour