Subject: You were looking at these...
We want to prove how fast we can deliver your pet's meds. Please tell us what went wrong. VetRxDirect
This browse abandonment email by VetRxDirect has a playful nature (and a cute dog image of course). The email displays products that an identified visitor had look at on the website, but did not purchase.
The previously viewed items are injected into the email creative to reminder the shopper what they had been looking at. There’s also a reminder about free shipping for orders over $49 and a testimonial that displays how good VetRxDirect’s service really is.
The big orange ‘Continue Shopping’ call to action makes it clear what the next steps are for the user if they’d like to complete their purchase.