From: Ticketmaster
Subject: Dan's Ultimate Live Event Guide

Anthony Hamilton, PBR: Professional Bull Riders, Dave Matthews Band, Never Shout Never, Chris Robinson Brotherhood, & more!

We got this email from Ticketmaster via the emailgeeks Slack channel. Dan Denney (from CodeSchool) got this pretty sweet newsletter from Ticketmaster.

We like it for a lot of reasons:
1) The design is super clean.

2) This email also executes name personalization in a pretty cool way.

Ticketmaster is not using the commonly used Hey {Name} style instead, they are using name personalization in a humanized sentence – meaning that it sounds like a friend is talking to you instead of a robot.

3) It lets the user (in this case: Dan) know that an event is coming up pretty soon. Thus, using this as a technique to get Dan’s attention.

4) Lastly, Ticketmaster is listing a whole bunch of events here that don’t necessarily fit into a specific music “category.” Thus, they are asking Dan to let them know what he likes (music wise) to further personalize the email and make it more relevant to his taste.

This last feature is what makes us really happy because elements like these that show a level of “respect” towards a subscriber’s inbox are rare. So well done, Ticketmaster! Well done.