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Back to Gallery Ticketmaster - Dan's Ultimate Live Event Guide

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From: Ticketmaster
Subject: Dan's Ultimate Live Event Guide

Anthony Hamilton, PBR: Professional Bull Riders, Dave Matthews Band, Never Shout Never, Chris Robinson Brotherhood, & more!

We got this email from Ticketmaster via the emailgeeks Slack channel. Dan Denney (from CodeSchool) got this pretty sweet newsletter from Ticketmaster.

We like it for a lot of reasons:
1) The design is super clean.

2) This email also executes name personalization in a pretty cool way.

Ticketmaster is not using the commonly used Hey {Name} style instead, they are using name personalization in a humanized sentence – meaning that it sounds like a friend is talking to you instead of a robot.

Nice use of personalization.
Nice use of personalization.

3) It lets the user (in this case: Dan) know that an event is coming up pretty soon. Thus, using this as a technique to get Dan’s attention.

Attention to every detail
Attention to every detail

4) Lastly, Ticketmaster is listing a whole bunch of events here that don’t necessarily fit into a specific music “category.” Thus, they are asking Dan to let them know what he likes (music wise) to further personalize the email and make it more relevant to his taste.

Great way to request subscriber data
Great way to request subscriber data

This last feature is what makes us really happy because elements like these that show a level of “respect” towards a subscriber’s inbox are rare. So well done, Ticketmaster! Well done.


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