From: Thrive Market
Subject: Welcome to Thrive Market! Here's 15% off to get you started

Free shipping on all orders over $49

Rarely do you see such a focused and persuasive welcome email, especially in the eCommerce space…

We can see that the value proposition is super simple, clear and prominent. The additional 15% coupon creates a sense of urgency and reduces barriers, allowing them to experience the value more quickly. We find it very useful and strategically smart to have the value proposition reiterated continuously, even in the “how it works” section. Whether it’s that you can save on items from top brands in multiple categories or the health-conscious mentality, messaging is continuously reiterated.

Social proof is a powerful motivator. Instead of leaving it stuck at the bottom of some landing page, here it is for everyone to see.

And as a huge plus, we see no competing CTAs. This is great because, let’s face it, a good welcome series for your subscribers is all about getting them to spend money and becoming a first time customer.