From: Smile Direct Club Welcome
Subject: Nice to meet you

Smile Direct Club

One day I was scrolling thru Instagram and clicked on an ad for SmileDirectClub. I had seen the commercials, but they didn’t tell me how I was going to get that perfect smile so I was curious.

After clicking, I was sent to their site where I could fill a survey and see if I was a great candidate for this club. Did so and got this welcome email that very clearly notes how the entire process works.

Not only is this email designed beautifully, but the copy and strategy is well thought-out. My only hope out of this email, is that SmileDirect considered creating a sequence to this with quotes from customers. Then I will really be sold!

Read the second part of this take down here.