From: Pret
Subject: Ice Cold - Freshly Blended

Does this email look a little wonky?

Several blogs have covered the awesomeness behind this email–one of them being our personal favorite, FreshInbox. So if you want to check the technical details you can go there.

Regardless, we’re amazed by how technique and strategy merged together here to create an email that had many #emailgeeks applauding and many non email geeks (aka: their subscribers) interacting with this email. Thus, creating a high CTR and probably getting a lot of new subscribers once this email went viral. Thought, we’re not amazed of how well received this email was as the team in BigDog has been known for doing amazing work for Pret. If you don’t believe us, check this post out by Team Email.

PS: We have been searching the entire internet for the Subject Line and Preheader for this email, so if you received this in your inbox, please let us know so we can edit.