From: Peak Design
Subject: Leaders in Skittles carry.
Things are in Beast Mode over here.
This newsletter sent by Peak Design showcases a new product of theirs: Anchors. A new way to connect and disconnect your camera strap. This email does a great job at educating subscribers on how the product works, but also directs them to an educational video with a big red CTA, if they would like more detail.
As you scroll past the education section you are met with another big red CTA titled, ‘SHOP STRAPS’, which leads you into the purchase funnel.
If the straps aren’t of interest to you, the email would usually end there. But Peak Design intelligently showcase new content that you may like to read, plus a competition that you can enter to win one of their awesome backpacks.