From: One Kings Lane
Subject: Welcome to One Kings Lane!

Your online source for furnishings, advice, and inspiration to help you create a home you'll love.

They get quite a few things right with this one. To break it down… They highlight the value proposition simply and clearly, plus establishes a reason for them to remain subscribed and to visit the site daily.

If you notice, the first three CTAs are all buy-oriented which is a great way to convert your subscribers into customers. It is also nice that the email has a mode for asking questions and getting support, which are clearly marked.

And because, after all, this is a welcome series for subscribers, there is a secondary call to read the blog for shopping inspiration. This is ideal for people not as far along in the buying cycle or who are completely new. Thus, directing them to content that may engage them.