From: New England Cheese Making Supply Co
Subject: Holy cow, that's awesome moos!

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New England Cheesemaking Supply Company is one of our clients. We started working with them a couple months ago and loved working on their cart abandonment campaign.

They came to us with many great ideas – such as using the visual and blocking strategy that Warby Parker uses. At that point we knew that designing their cart abandonment campaign would be awesome.

We tend to always go back and forth between our design team and our clients until we hit the spot. This is one of our favorite campaigns that we’ve ever designed. It’s witty and clever.

The copy completely knows how to target their main audience with cheese puns that are clever, but not too (dare-we-say) cheesy. The design uses their fun and cartoony branding – something that we think was a perfect match to their copy.

Visuals, copy, and strategy marry perfectly in this email. Plus, it makes us smile. 🙂