From: Nest
Subject: Happy 4th. Happy $50 off the Nest Learning Thermostat

Save on the nest Thermostat through July 4

This 4th of July promotional email newsletter from Nest gets straight to the point.

They show a really cool image of their product, the Nest Learning Thermostat, and when you open the email they tie in fireworks around the product to capture your attention. Then they jump in with the offer to ‘Save $50’. Following that up with a big red CTA button to ‘BUY NOW’.

The copy below the button ties the offer together with the special American holiday coming up. Nest add a little bit of scarcity to let you know that this offer is just for the 4th of July.