From: J.Crew
Subject: A little vitamin S(ale) to start your day: extra 40%-50% off sale styles

Shop now, in stores & online View on a web browser J.CREW WOMEN MEN GIRLS BOYS

Last time we checked, J. Crew sold clothes and not fresh oranges. We aren’t complaining however; this theme is clever and eye-catching. The message here is that buying from J. Crew is good for your overall well being. With a big and bold 40% off discount prominently displayed, this newsletter is targeting current subscribers with in store and online offers. J. Crew is one of the brands we follow carefully as far as their email marketing efforts go. Their rich designs and targeted messages continue to awe and inspire us. Our design and strategy teams are obsessed with how simple they can make an email look while still including creative copy.

Another great thing about this email is that readers are given a link to see their closest stores, a clever technique for mobile readers on the go who can then head to their closest store and shop, shop, shop.

We are big fans of usability and simplicity in emails so we have to give major props to J.Crew for using a mobile menu in the responsive view of this email. Like us, they also believe that emails are experiential.