From: Harrys
Subject: The November Edition

An American-made morning in Iceland, discovering your personal style and the soundtrack for November.

This newsletter from Harry’s follows a similar strategy to Huckberry (which we outline here). They provide different pieces of content for you to digest and if you’re not up for some reading, you can listen to their ‘November Shower Sessions’ on Spotify instead.

If you make it to the end of the email without finding something, Harrys have a simple headline and a clear CTA that lead you back to their site with lots more content for you to explore.

Harrys take a content driven approach in their newsletter instead of a ‘20% off’ offer driven focus, this helps people create a habit of reading your content and heading back to your site on a consistent basis where they will eventually find their way to your products.