From: Frank + Oak
Subject: With 40% off, it’s pouring savings ☔

For a limited time! Freshen your style during our spring sale. Get 40% off menswear and womenswear.

Frank + Oak is a brand that cares about the design aspect of their digital image. However, they are also smart about email and know that simplicity allows your customers to concentrate. This email is the perfect example of that. Frank + Oak highlights the offer right at the subject line and then allow the offer to be the main and only message of the email. That is a seriously powerful strategy.

The only “fluff” that they add to this email is the bottom part which shows customers that they can access style advice via Facebook messenger. However, I really wouldn’t call it fluff as much as a method of success. This is where you can tell that Frank + Oak knows that their customer base is concerned with looking good and making the right decision. Thus, they showcase this feature in their email so that customers know that help is available.

In short, know your customers, keep emails simple and focus on the main message you want to convey.