From: Edgevale
Subject: Put Some $ Back In That Pocket
Get in our new Yonder Shorts
This is a well designed pre-order email from clothing brand, Edgevale. The creative is fairly straightforward, but I really liked the approach of offering a small incentive to buy new products in advance of their target launch. This is a great way for smaller retailers to gauge demand and fund new product lines before they have to commit to manufacturing counts.