From: Butcherbox
Subject: Did it ship yet? What's in it? - answered

Here are a few answers to your most common questions about shipping and the ButcherBox itself.

A small disclaimer: ButcherBox is one of our clients, but we love the emails we created for their Welcome Series, which targets all new customers.

Here, we’re only showing one out of three emails in the sequence we’ve created for this campaign.

With this email we wanted to support ButcherBox in their quest to help their customers from the start. Many customers come with questions about shipping and the box that will carry their precious (meat) cargo.

Thus, our team thought that having a “questions and answers” email in their Welcome Series made perfect sense. We also featured the box prominently in the top part of the email in a way to attract the reader’s eye.

We then used an down arrow below our headline to provide the reader with a flow to follow.

We’re constantly saying that email is user experience so small design decisions like that make the email more user friendly.