From: Amazon
Subject: John, how did the size fit?

The devil is in the details. So the saying goes, but what if the only detail is simplicity? That is what Amazon does best. It reduces any friction and makes things as easy as possible. Prime shipping anyone?

Amazon follows its own rules with email marketing. In this email, any other company would have shown you amazing images, maybe a gif, some weird and fancy email effect that someone spent 1 week trying to hack… but not Amazon. They wanted to tell you what to ask you something right away, how did your {{last purchase}} fit?

The best thing is that Amazon is already giving you the opinions that you can have on the item. Yup, they even eliminated THAT friction point  – the one where you like what you got, but you don’t know what to say.

In a few, Amazon does the devil’s work. They make it so simple for you to buy and even easier to select an opinion after you purchased!