Welcome to the Rejoiner tips series! Here we’ll provide a short post outlining our recommendation for a particular aspect of abandonment. Have a question you want answered? Leave it in the comments section and we’ll address it. We might even make it part of the series!

When it comes to email marketing, especially around cart abandonment, setting the right tone is important. No one wants to read a stuffy old email but not all companies can be silly or send emails with made up words and phrases.

How do you find the right tone for your emails?

First and foremost, the tone of your email should match the tone of your brand. If you’re a brand that is known to be light-hearted and fun (think Zappos), then your customers and potential customers expect that from you. If you aren’t, don’t force it.

No matter who you are, for cart abandonment emails your tone should always be customer service focused.

The tone should never be salesly. People don’t like being sold to without their permission but they don’t mind being emailed if you’re genuinely trying to help.

Our Recommendation:
Choose a tone that fits your brand and your audience. Test different email campaigns and remember to ALWAYS focus on customer service.

Photo Courtesy of Ti.mo

Mike Arsenault
Mike Arsenault is the Founder & CEO of Rejoiner. He works with 350+ online retail & eCommerce companies like Hydroflask, Footjoy, GUESS, and Big Chill to help them grow faster using lifecycle email. He also once lived aboard a 36' sailboat in Boston.