The Strategies Liftopia Used To Recover Lost Revenue On Auto-Pilot
In similar collaborative fashion, Liftopia worked hand in hand with the Rejoiner creative team to design and develop a two email cart abandonment email sequence.
An Automated Cart Abandonment Email Sequence
Here’s a list of the key components the Liftopia campaign included:
Made up of three emails that fired 30 minutes and 24 hours after the visitor abandoned cart. Customers who converted in the midst of the campaign were removed from the campaign automatically and emails were delivered on auto-pilot. Once the campaign launched, the amount of resources required to manage the campaign was basically zero. It’s like having an additional salesperson working for the team 24/7, 365 days a year.
Intelligent Frequency Capping For Returning And Existing Customers
We placed certain limits on the number of times a customer could receive the campaign. Frequency capping ensured that the campaign was always “in step” with customers and would never annoy anyone or ruin your brand image. It also caught customers who abandon on purpose in search of a discount.
Dynamic Personalization Of The Creative
We added the specific tickets/dates that the customer had left in their cart, as well as a personalized salutation. Personalizing the creative with the actual tickets left behind created context by reminding the customer and drove higher click-through rates & conversion from the emails. This provided a big revenue boost.
Friendly Customer Service Tone
Using a customer service tone makes customers feel comfortable enough to reply to the email with questions or to call Liftopia at their toll-free number for support and finish the sale. It also generated an enormous amount of qualitative feedback about where the friction points existed in customer’s minds, which was proactively addressed on checkout, which helped Liftopia further improve their checkout funnel and reduce their cart abandonment rate even more.
Dynamic Cart Regeneration
Dynamic cart regeneration that recreated the user’s previous session across mobile, desktop and tablet devices when they clicked through the email. The result was that no matter where a customer opened a Rejoiner email, they were able to effortlessly return to the site and complete the checkout process fast and without any additional hassles or friction points stopping them from completing sale. Less friction = higher conversions.
Bullet-Proof Responsive Templates
Responsive HTML templates that rendered perfectly no matter where the customer opens the emails. Responsive email templates created the best possible experience for customers, which in turn drove more clicks, new customers and revenue growth for Liftopia.