Wednesday, April 5, 2023
11:30 am
EST
Build (or Rebuild) Your Email Strategy From Scratch
Revamping your retention marketing efforts? Thinking about augmenting your email channel with SMS or direct mail? Come spend some time learning what's working and what isn't.
Watch the event below
Your host
Mike Arsenault
Founder
@
Rejoiner
For the last 10 years, Mike has worked with brands like Moosejaw, Hydroflask, Peak Design, Triumph, Hearst & Guthy Renker to provide the strategy & technology with which they use email to drive revenue growth. He's also the Founder of Rejoiner, a SaaS marketing platform built for ecommerce businesses.
Build (or Rebuild) Your Email Strategy From Scratch
How are brands driving 30% (or more) of revenue from their existing customer file? There are no secrets here. Just the playbook we've used to do this for hundreds of ecommerce brands over the last 10 years. Here's what we'll cover:
- The foundations of email deliverability
- Balancing promotional messaging, content, and automation
- How to combine email, SMS and direct mail (and when to use each)
- The automated lifecycle triggers to focus on first
- How to keep your list clean post Apple MPP
- How to track performance & keep your audience healthy over time
