AuthenTEAK achieves record engagement and $2M revenue with Rejoiner’s support

A strategic retention marketing partnership

While AuthenTEAK initially searched for a larger, mainstream provider, they realized a smaller company might be able to offer the personalized, high-touch support and tactical advice they’d been missing. Once they got on a call with Mike Arsenault, Rejoiner’s founder, Beverley knew they were on to something.

AuthenTEAK’s transition to using Rejoiner’s professional services and email marketing platform was seamless. Rejoiner handled the setup of automated email flows and provided personalized migration support, allowing AuthenTEAK to focus on their core strengths, like product and creative expertise.

Beverley and her team value Rejoiner’s strategy-driven approach and quick responses to technical or account-related concerns. They also appreciate having biweekly meetings with Rejoiner to review performance metrics and explore new opportunities. “Account management was our number one priority. We needed to find a tool and a team we trusted and knew would be in our corner,” says Beverley. “Now, we sit down at a table and we are all equal. Every idea matters. It’s definitely a meeting we all look forward to.”

“We have an amazing internal team, a strong brand voice, and a lot of ideas, but the strategy piece is really important,” says Beverley. “Rejoiner is helping us execute our ideas, expand our automation, and boost our messaging with a storytelling approach. It’s expert-meeting-expert to create a beautiful product in the end.”

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Rejoiner is helping us execute our ideas, expand our automation, and boost our messaging with a storytelling approach. It’s expert-meeting-expert to create a beautiful product in the end.

- Alix Beverley, Director of E-Commerce, AuthenTEAK

Exceeding expectations with greater efficiency and revenue

Rejoiner’s strategy guidance and granular level A/B testing have helped AuthenTEAK expand their email automation, increase their customer touchpoints, and successfully tailor and target emails—leading to transformative results in several areas:

• Efficient workflows: AuthenTEAK’s team now saves substantial time on development, scheduling, testing, and building campaigns, freeing up resources to focus on new initiatives. Beverley explains, “Mike can take a 10 A/B test cycle down to one cycle because he's already seen this work across 15-20 other accounts. This jumping-off point cuts down the process significantly.”
• Enhanced engagement: Increased testing and an emphasis on storytelling have helped AuthenTEAK improve their email content quality, resulting in better performance overall. In the 10 months since implementation, AuthenTEAK has seen a 105% increase in email click rates and a 33% increase in click-through rates. Monthly click and click-through rates average 20% and 29% respectively.
• Reduced unsubscribe rates: By refining targeting and automation, AuthenTEAK decreased their monthly unsubscribe rates by an impressive 54%.
• Revenue growth: With the increased engagement, email-driven revenue grew by 22% with $2.3M in attributed revenue—making email a top-performing channel and outpacing other marketing efforts.
  

Reflecting on the time they have worked together, Beverley notes, “If I were to hire someone to meet our email marketing goals, they might have 15 years of experience, but it wouldn’t touch Rejoiner’s industry knowledge and expertise. It just makes sense to utilize Rejoiner, the true specialist in the industry, instead of acquiring a professional, training them, and keeping them up to date.”

With its strong, committed internal team, there’s no doubt AuthenTEAK could have achieved measurable sales growth with their email marketing independently. However, Beverley believes that without Rejoiner’s help, “It would have taken us significantly longer, and we would have had to allocate significant resources to research and development and continuing education. We truly rely on Rejoiner’s industry knowledge. We partnered at the perfect time.”

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If I were to hire someone to meet our email marketing goals they might have 15 years of experience, but it wouldn’t touch Rejoiner’s industry knowledge and expertise. It just makes sense to utilize the true specialist in the industry.

- Alix Beverley, Director of E-Commerce, AuthenTEAK

Next-Level engagement with SMS expansion

AuthenTEAK looks forward to continued success with Rejoiner. Future plans include integrating SMS marketing to complement their already robust email strategy. As Beverley shares, “These are exciting times for AuthenTEAK. We have a lot on the horizon.” With Rejoiner’s software and expert guidance, the brand feels supported, confident in their email marketing strategy, and well positioned for continued growth.