Abandoned Cart Emails:
A Data-Driven Guide to Recovering Lost Sales


Why we wrote this guide

Abandoned cart emails help retail businesses recover sales from people that add items, then abandon their shopping cart. We wrote this guide for anyone that wants to learn how to get started and maximize their chances for success right out of the gate.

The idea that 70% online consumers engage with your site to the point where they are about to check out and abandon is nerve wracking.

The Baymard Institute, an eCommerce usability think tank, has aggregated cart abandonment data from various industry sources over the last 9 years. Bad news: Despite major advancements in technology and eCommerce user experience design, the average cart abandonment rate has remained constant.

Average Cart Abandonment Rates by Year

Source: Baymard Institute

Industry pundits portray cart abandonment as a problem that costs online retailers billions of dollars in lost revenue every year. Good news: This is an exaggeration.

It's human nature to test the waters before making an online purchase. There's no technology, Shopify plug-in, or perfectly optimized online shopping cart in the world that can eliminate it. We must accept that cart abandonment is a natural part of the eCommerce buying cycle.

What we can do is change our perspective. We need to view shopping cart abandonment as a conversion rate optimization and customer service opportunity.

How? By taking a customer-centric approach. Customers give you an amazing purchase intent signal when they abandon a transaction on your site. Think of cart abandonment emails as your second chance. An abandoned cart email is an opportunity to continue the conversation with an incredibly important group of potential customers.

By building a quality abandoned cart email program, one of three things will happen when you follow up:

  1. You'll win the order 10-15% of the time.
  2. You'll find out why the customer didn't buy and use this qualitative information to proactively improve your buying process.
  3. You'll create a great customer service moment and leave an everlasting impression on the customer.
  4. You'll create a positive emotional connection with your prospective customers.

This guide will help you maximize those four outcomes with every cart abandonment email.

In addition, you'll learn to measure the cart abandonment rate on your site, how to identify a higher percentage of customers shopping on your site, and how to calculate the expected ROI of an abandoned cart email solution.


Why customers abandon cart 70% of the time

We can't eliminate shopping cart abandonment. But, we can try to understand its root cause. The study we commonly reference was conducted by WorldPay. 19,000 consumers were asked why they leave eCommerce sites without paying:

Presented with unexpected cost


Just browsing


Found a better price elsewhere


Overall price too expensive


Decided against buying


Website navigation too complicated


Website crashed


Process was taking too long


Excessive payment security checks


Concerns about payment security


Delivery options were unsuitable


Website timed out


Price presented in a foreign currency


My payment option was declined


Three out of the top five reasons given for abandoning an eCommerce website are cost or price related. The others describe customers who weren't quite ready to buy yet:

  • Presented with unexpected costs
  • Just Browsing
  • Found a better price elsewhere
  • Overall price too expensive
  • Decided against buying

Below, you'll learn strategies to make sure you never lose an order because of a price concern or unexpected shipping costs (most consumers expect free shipping these days). You'll also learn how to retarget those “just browsing' customers and uncover million-dollar insights into why customers aren't buying from you in the first place.


How to measure your online store's cart abandonment rate

There's an endless supply of marketing tools to help you measure how customers move through your checkout funnel and visualize where the drop off occurs.

A common approach is to use a free tool like Google Analytics along with a specialized analytics provider like Rejoiner or Mixpanel. Most solutions provide aggregated reporting on how customers move through the funnel. But, an important feature is the ability to make the distinction between an identifiable customer and an anonymous one.

We'll cover ways to identify more site visitors shortly.

Rejoiner's Funnel Reporting

Measuring cart abandonment rate

Setting up a conversion funnel in Google Analytics is simple, and enables you to establish a baseline cart abandonment rate. It empowers you to understand how and when people drop out during your conversion process. And, it allows you to measure your cart abandonment rate over time.

Get this guide and ready-to-use abandoned cart email templates that have generated $200M in revenue for our clients.

We'll also let you know when we publish new thorough, highly researched eCommerce marketing guides like this one.

There are two core components for setting up these reports for your site: A goal and a funnel.

Some Goal Examples Are:

  • URL Destination
    • Example: Confirmation page Duration (on site/page)
    • Example: On website for 5 minutes Number of Pages/Screens Visited
    • Example: User visited 5 pages User Event
    • Example: Clicked Buy Now Button

A funnel is the path that a customer takes to reach your goal.

We're going to use a URL destination as our goal for measuring cart abandonment. Typically, that destination is your thank you page or order confirmation page after a user completes an order.

Additionally, we put together a short video to walk you through the process of setting up funnels on your site. We hope it's helpful! If video isn't your thing, read on for written instructions.


For this example, we'll use a multi-step checkout as our path to a completed order.

  1. Sign into your Google Analytics account and click Admin in the bottom left-hand corner.

  2. Choose the profile that you'll be setting up the funnel for, and click on Goals

  3. To set up a new goal, click Goals, then click the + New Goal button.

  4. Create a Custom template, and click Continue.

  5. Next, you'll set up your Goal Description and the Type of goal you'd like to track. Name your goal Completed Order. Choose Destination for cart abandonment and select Continue.

  6. Now enter the URL of the last page in your sales funnel—where you want your customers to end up—inside the Destination Equals to field. Think confirmation page.

    IMPORTANT: You will need to select Destination Begins With for your URL if your website dynamically injects a number at the end of your confirmation page.

  7. Next, set the Funnel Option to On. Do a test checkout as your customer would, noting each step in the process. Add in the additional steps as the funnel leading up to your confirmation page. Leave the Required option Off your first URL*.

    - Cart page (example:
    - Checkout page (example:

    IMPORTANT: Setting your first URL to be required means that customers will only be able to enter the sales funnel listed in step one.

  8. Save your new goal.

  9. The data for your funnel report will begin aggregating over the next 24 hours.

  10. You can view your funnel report by clicking Conversions in the left hand sidebar of Google Analytics, then Goals > Funnel Visualization

The results will look something like this:


How to identify more visitors

Identifying visitors presents a challenge for ecommerce stores where only a small percentage of customers make it into the checkout process and an even smaller percentage are registered. You can't follow-up with a visitor if we don't know who they are, because we don't have their email address yet.

There are several strategies for identifying a higher percentage of customers before they even get to your checkout page. These strategies capture a larger number of people for our cart abandonment program:

Triggered Pop-Ups/Offers

Triggered on-site offers can entice visitors to opt-in. This creates an identifiable session much earlier in the buying process. Pair your abandoned cart email program with an on-site lead magnet. Then, each customer shopping session is tagged once they opt-in.

Newsletter Append

If you've built up an in-house email marketing list, leveraging your weekly newsletter send can greatly increase the percentage of identifiable customers browsing your website.

Your ESP should enable you to append the customer's email address within a query string parameter when they click through the email. If your cart abandonment email partner fields that query string parameter and tags the session, you've just increased the percentage of identifiable sessions on your site.

Pre-Submit Tracking

Pre-submit tracking identifies high intent customers in real-time. Pre-submit tracking captures an email address as soon the customer enters it on your checkout form, even if they don't complete the form.

We recommend placing the email address field as close to the top of your checkout form as possible. Then, double check that the customer has opted-into your email list before sending them your cart abandonment campaign.

Global Cookie Pool

Some martech vendors offer the ability to tap into a centralized pool of identifiable customers and devices. In this situation, merchants have agreed to share end user data from the platform with other merchants using the platform. This gives retailers access to a larger group of identifiable customers who would have previously been anonymous.


Abandoned cart email strategy and best practices (with abandoned cart email examples)

Before we tackle creating successful abandoned cart email campaigns, you need a good working definition for what an abandoned cart email is. That way you understand why these strategies and best practices work.

What is abandoned cart email?

An abandoned cart email is a triggered email which is sent automatically whenever an online shopper browses your site and adds items to their cart, but doesn't complete the purchase. An abandoned cart email can be sent, regardless of where the customer leaves the checkout flow, as long as you've captured the customer's email address.

Now, with the use and purpose of an abandoned cart email in mind, here's how to make your abandoned cart email program successful.

Identify guests, registered customers & existing email subscribers

A successful abandoned cart program engages both uests and registered customers. Pre-submit tracking identifies anonymous customers as soon as they enter an email address on your site, in real-time.

Liftopia, the largest eCommerce company selling ski lift tickets, used this feature to identify thousands of potential customers that they didn't even know existed because they weren't registered.Within the first month of using pre-submit tracking, they tracked almost $1.3 million in revenue abandoned by customers who were only filling out the form fields on their checkout page, without clicking submit.

So, place your email capture field as high on the checkout page as possible. This gives you the best chance to identify a guest customer before they abandon. Since registered customers have already given you their email address, pre-submit tracking monitors their behavior as they move around your site.

Also, consider a triggered pop-up or opt-in that encourages customers to provide their email address earlier in the process. This identifies more customers earlier in the funnel. Tying the opt-in into your campaign will enable you to identify a higher percentage of customers that express purchase intent, even if they don’t make it to the cart or checkout page.

checkout form capture email capture via popup

Send a customer service email within 30 minutes of the cart being abandoned

The first email you send should help resolve whatever issue caused the customer to abandon their cart.

Customers abandon purchases simply because they have unanswered questions, had a payment issue, or experienced a network delay while checking out. Approach this first email as a customer service email, not a sales email. And, take the opportunity to create a memorable customer service moment.

Encourage customers to pick up the phone and call you or prompt them to reply to the email with their questions.

Examples of abandonment emails from Kate Spade and Fab

Further Reading: When Is the Best Time to Send an Abandoned Cart Email? (And How to Do It Right)

Handle conversion tracking for phone orders and third party payment processors

Unified conversion tracking across all of the payment methods you offer is essential to staying in step with customers. Customers may abandon an order on your website, then complete the order over the phone. Tie conversions from your internal order processing systems back to conversions being tracked by your email provider. Ensure that customers are never confused by your emails because one system wasn’t talking to another.

Example of tracked conversions in Rejoiner
Example of tracked conversions in Rejoiner

Approach your campaign with a customer service focus

Abandoned cart emails are your chance to continue the conversation with an extremely important group of customers: those that demonstrated the highest possible purchase intent, but didn’t buy. Your job is to find out why these customers didn’t complete their purchase, and help them with amazing customer service. To uncover these insights, include your toll free number prominently within the email, and write your copy in a helpful customer service tone.

Send from a live, monitored inbox, and ask your customers for feedback. Asking simple questions like, “Was there a problem?” or “How can we help?” will generate qualitative responses about the friction that’s causing customers to abandon in the first place. This is priceless information.

To make customers feel more comfortable about providing this feedback, send from a real person’s name, and include a photograph of a real person in the footer of the email.

Examples of abandonment emails from Vehicle Rent and Elf925

Customer success is as important as campaign success

Abandoned cart email success is about more than just conversions and revenue. Yes, it’s important to track engagement and conversion metrics with Google Analytics and your Email Service Provider. But, these metrics only tell part of the story.

Open rate, click-through rate, conversion rate, bounce rate, unsubscribe rate, attributable revenue, and revenue per email are the baseline engagement metrics for your campaigns.

Also track the number of phone calls that your campaign generates and document the feedback you’re getting from customers.

Track how many customers reply to your emails with unanswered questions or usability problems they experienced on the site. There are enormous qualitative benefits of running a campaign that you can’t see in the “recovered sales” column. Don’t underestimate these benefits.

Example of customer replying to email with feedback
Example of customer replying to email with feedback

Build abandoned cart emails into your customer feedback loop

Ask customer service focused questions like, “Was there a problem?” or “How can we help?” These questions invite customers to start a dialogue with you about their shopping experience. Insights from these discussions are priceless for your conversion rate optimization efforts.

Qualitative feedback from customers will quickly unearth the friction points in your checkout process and what issues are stopping customers from making a purchase the first time.

Make it a regular practice to review this feedback with your development team. Then correct the on-site issues that are causing customers to bail on your checkout process.

Our customers regularly receive million dollar insights from their cart abandonment email campaigns with this approach.

Huckberry's cart abandonment feedback email
Huckberry's cart abandonment feedback email

Get this guide and ready-to-use abandoned cart email templates that have generated $200M in revenue for our clients.

We'll also let you know when we publish new thorough, highly researched eCommerce marketing guides like this one.

Trigger in real-time using the customer's last action on your website

It's hard to believe that there are still email vendors and eCommerce platforms sending batched cart abandonment email campaigns in 2021. This is a big missed opportunity for the retailers they serve. A batched approach sends to all customers who abandon in a twenty four hour time period, at the same time.

A real-time-campaign sends abandoned cart emails on a per-customer basis, in accordance with their last interaction on your website.

Getting that first email out within 60 minutes of a customer’s last interaction on your site is critical for two possible outcomes:

  1. Getting information from the customer about why they didn’t buy (before they buy somewhere else).
  2. Providing great customer service and winning the sale.
Example of real-time delivery in Rejoiner
Example of real-time delivery in Rejoiner

Employ discounts and offers intelligently

Including discount codes in your abandonment program seems like a no-brainer. And, it is, to some degree. But, be aware of the pitfalls:

Common concern is training customers to abandon transactions on purpose to receive a discount. This can be mitigated with intelligent frequency capping. Frequency capping catches the customers who are abusing the system and stops any emails from being sent to them.

Example of campaign frequency settings in Rejoiner Journeys
Example of campaign frequency settings in Rejoiner Journeys
Example of overall frequency settings in Rejoiner settings
Example of overall frequency settings in Rejoiner settings

Another concern is that discount codes included in cart abandonment emails will be leaked to the public domain. This can be eliminated by dynamically generating one-time use codes and making them unique to each customer. This means that every customer will receive a unique code that can only be used once.

Unique coupon code example
Unique coupon code example

The more nuanced argument against including discounts is that you’re cannibalizing a sale that was likely to happen anyway, thus giving away margin. This is partially true.

There is a percentage of customers who abandon carts that would have come back to complete their purchase without an incentive.

The only way to measure the true incremental lift of sending an offer versus not sending one is to run a control group test. Control group tests measure the purchase behavior of groups who don’t receive any emails and compare the value of those customers to a test group of customers who receive an offer.

Comparing the revenue generated by the control group to the test group gives you a true understanding of how much additional revenue is being generated and determines if there is enough lift to warrant a coupon or offer.

Hold Out testing in Rejoiner
Hold Out testing in Rejoiner

Consider making the coupon expire and use limited-time messaging. This makes your offer more effective, because it creates a sense of urgency and encourages customers to take action immediately.

Offer always free shipping or a free shipping threshold

In 2021, online shoppers are conditioned to expect free shipping all the time. Ahem, thanks Amazon. At a minimum, consumers expect free shipping above a certain threshold of spend.

If the economics of your business don’t allow for free shipping on every order, consider offering some type of shipping incentive for those customers that spend enough.

Remember, one of the biggest causes of cart abandonment are unexpected costs. Don’t let shipping costs deter your next high value customer.

Levis discount example
Levis discount example

Further Reading:What Impact Does Free Shipping Have on Online Retail Sales?

Use humor to make your customers smile

Abandoned cart emails are the perfect opportunity to make your customers smile. The notion that you are reaching out to them about an imaginary shopping cart that was left behind on your website is humorous in itself.

Your copywriting tone and photography can make the interaction both light hearted and fun.

Great examples of humor in emails from Allbirds and Native

Don’t distract from a clear call to action

That being said, abandoned cart emails should have one primary goal:

Drive a high-intent customer back to your website to purchase.

Don’t distract them with secondary call to action buttons or links that don’t directly support that objective.

Links to social profiles? Test removing them.

Primary website navigation? Get rid of it!

At Rejoiner, we frequently find success employing the mantra, “One send, One goal.” Simplify your abandoned cart templates so that the customer’s attention is focused only on clicking through the abandoned cart email to a seamlessly regenerated cart that’s ready to convert.

Clear CTA in email example from Bullymax

Get this guide and ready-to-use abandoned cart email templates that have generated $200M in revenue for our clients.

We'll also let you know when we publish new thorough, highly researched eCommerce marketing guides like this one.

Personalize beyond salutation

Personalization broadly refers to anything that makes an email more relevant to the person reading the email, based on what you know about the recipient.

Basic personalization includes things as simple as including the customer’s first name in the salutation or subject line. For abandoned cart emails, including the contents of the customer’s cart is also a common personalization tactic. This could be as simple as including in the email copy the name of one of the products they abandoned or recreating the cart itself inside the email template.

More sophisticated personalization techniques use demographic, geographic, and even environmental data to make emails more relevant to recipients. Imagine personalizing a browse abandonment email for a clothing brand, knowing the weather in the abandoners area was rainy that day.

Personalized email based on weather
Personalized email based on weather

Use preheaders to get more opens

An email preheader is a small amount of copy that renders under the subject line in the preview pane of most email clients.

Give your pre-headers careful consideration. They act as a secondary subject line and can positively (or negatively) influence open rates.

Inject visible preheaders in your Rejoiner emails Inject visible preheaders in Rejoiner
Or use invisible preheaders in your Rejoiner emails Inject invisible preheaders in Rejoiner

Email preheaders can be hidden in the body of your template or made visible using CSS, depending on the requirements of your template design.

VIDEO TUTORIAL: How to add an invisible preheader to your emails.

Further Reading:The Quickest Win for Increasing Email Open Rates: Stop Neglecting Email Preheader Text

Assume your customers will open abandonment emails on a mobile device

Over 50% of the 5,000,000 monthly emails sent by Rejoiner are opened on a device that is different than the one the customer originally abandoned on. Think about that for a second. More than half the time, customers will consume your email on a different device than where the first touch occurred.

If you are not employing session regeneration and customers are not signed in on their mobile devices (hint: they probably won't be), customers will have a disjointed experience and will be less likely to go back and re-add items all over again.

Design and code responsive email templates so that they render flawlessly on mobile devices. This is more than likely where customers will consume them. More importantly, regenerate cart sessions across devices so customers have a seamless shopping experience from device to device.

Example of responsive email with cart regeneration
Example of responsive email with cart regeneration

Further Reading: Session Regeneration: The One Feature eCommerce Companies Overlook (And How We Lifted Conversions From Email by 33.96%)

Segment abandoned carts for better targeting and filtering

Segmentation gives you more granular targeting of your ideal customers and enables you to filter out customers you may not want to send to. For example, you want to filter out customers in the locations that you don’t ship to. You may also want to treat wholesale customers differently than retail, or filter them out entirely.

For targeting purposes, segmentation enables you to identify customers with specific traits that you may want to message differently than others. For example, you may want to develop a special campaign for high value buyers and use a different offer for new customers who have never purchased before.

The only way to do this is with a flexible segmentation engine that segments your customer data using demographic, transactional, and behavioral filters.

Example of segmentation in Rejoiner
Example of segmentation in Rejoiner

Adopt a mentality of ongoing optimization

We routinely hear vendors refer to their cart abandonment campaigns as set-it-and-forget-it, as if that were a benefit. This mentality leaves an enormous amount of revenue on the table.

Think about your cart abandonment campaigns as a constant work in progress.

Split testing is your most powerful tool for improving engagement metrics like open rate, click-through rate and conversion. There’s no silver bullet that magically drives conversions upward overnight. But, consistent testing can string together many small wins to generate a big increase in revenue.

Our team can increase a cart abandonment campaigns' recovered revenue by up to 100% with consistent testing over 6 months.

Focus your testing efforts on subject line improvements first, then progressively test the other facets of your campaign. We've created a helpful guide that outlines 22 different ways you can test your campaigns to grow revenue.

Further Reading:Email A/B Testing: How We Test Our Clients' Abandoned Cart Email Campaigns To Maximize Revenue

Use control groups to measure your organic return to purchase time and ratio

We’ve established that cart abandonment is a natural part of the eCommerce buying cycle. It’s also natural for a percentage of cart abandoners to return to your site and convert without any intervention.

Identify what percentage of customers come back and convert on their own (organic return to purchase ratio) and how long it takes. These data points will help you schedule your abandoned cart sequence to minimize order cannibalization and ensure that you only follow up with true cart abandoners.

Further Reading:How to Measure The True Profitability of Your Email Campaigns Using Holdout Tests

Go beyond cart abandonment with browse and wishlist follow-up emails

Remember to track other important signals of purchase intent. Cart abandonment represents a customer with high purchase intent. But browse and wishlist abandonment are also effective behavioral triggers.

Browse abandonment campaigns focus on customers who opted into your in-house email list, engaged with your newsletter or other email marketing, or spent time browsing product detail pages, but haven’t made it to the cart yet.

They may have browsed specific product or category pages and your goal is to help them pick up where they left off after they leave your site. Incorporating top seller recommendations or new products that have just been added to the catalog within your browse abandonment emails are effective tactics.

Wishlist abandonment targets customers who have expressed buying intent by saving items for later with the wishlist feature on your site.

Further Reading:Browse Abandonment Emails: How to Turn Window Shoppers Into Customers

Add a second and third email to your abandoned cart email sequence

If your first email wasn’t successful at converting the customer or eliciting a response, send a second and third email. Track customer replies and suppress remaining emails to customers who respond with customer service questions or convert.

Sending 3 emails: first email at 30-60 minutes, second email at 24 hours and the third email at 3 days post abandon is the most common cadence retailers start with.

Cart abandonment email sequence example
Cart abandonment email sequence example

Test conversational tone for subject lines

We’ve all gotten an abandoned cart email with a subject line like, “Oops, did you forget something?” or “You left something in your shopping cart!” It’s fine to start your program with these proven winners as a baseline. But, don’t be afraid to test humorous or more conversational variations.

Try employing emojis, write your subject lines with a friendlier, more informal tone, and use this opportunity to add your brand personality to your abandoned cart emails.

Example of emojis usage in subject line
Example of emojis usage in subject line

Further Reading:5 of the Best Abandoned Cart Email Subject Lines (Backed by Data from 7,140,646 Sends)

Use recommendations to increase click-through rates and average order value

Recommendations increase click-through, conversions, and the relevancy of your abandoned cart emails. There are many approaches to integrating product recommendations into your emails. But, our strategy focuses on recommending products in the same product category that a customer has abandoned.

Product recommendations should be similar products or complementary add-ons to the products in your customer’s abandoned cart. You can also recommend top sellers across the entire catalog, items frequently purchased together, or new products to get customers buying more from you.

Rejoiner’s recommendation engine allows you to predict what customers are likely to buy next and intelligently add images of those products to your cart abandonment campaigns to increase click-through rate and average order value.

There two main ways this works:

If someone receives an email but no longer wants the product, you can serve them product images of other top selling items in that category that they make like instead. This helps increase click-through rate. And, it brings the person back to your store in buying mode.
Recommendation example of Top Selling items in a category
Recommendation example of Top Selling items in a category
If someone receives an email for a product they were interested in and are about to buy, you can intelligently serve them images of other products that are frequently purchased together. This encourages customers to add more items to their cart and increases average order value in the process (making your cart abandonment campaigns much more profitable).
Recommendation example of products Frequently Purchased Together
Recommendation example of products Frequently Purchased Together

Maintain CAN-SPAM and GDPR compliance

The best way to combat the SPAM folder is to send highly segmented recovery emails that your customers actually open. Aside from that, follow best practices for CAN-SPAM compliance. Include your physical mailing address and a 1-click opt-out link at the bottom of every email.

CAN-SPAM compliant email

Sync your unsubscribes across email vendors, if you use more than one, to maintain continuity. Never use misleading subject lines or envelope information and honor opt-out requests as quickly as possible.

GDPR requires merchants to maintain an entirely different and more rigorous set of standards for consent before sending abandoned cart emails to people residing in the EEA (European Economic Area).

Explicit consent must be captured from all end users to collect data about their browsing behavior and/or purchase preferences before you send any email. Beyond that, explicit opt-in consent must also be obtained before you can send any type of marketing or email to an end user.

Increase deliverability with SPF and DKIM authentication

A Sender Policy Framework (SPF) record is a DNS record that identifies third-party mail servers which you have authorized to send email on behalf of your domain. In the eyes of a receiving email server (Gmail, Yahoo, Hotmail, etc.), an SPF record is a signal that you've given a third party permission to send emails using your domain in the email's From: address.

DomainKeys Identified Mail (DKIM) verifies that your message content is trustworthy and was not altered in transit from your servers to the recipient’s inbox. DKIM adds a public key to your site’s DNS record, which must match the private key your server uses to sign outgoing messages.

Further reading:Email Deliverability: Best Practices For Having Your Emails Actually End Up In The Inbox


Calculate your return on investment

It only takes a few minutes to see how much revenue you could be recovering with abandoned cart emails. We'll need to know a little bit about your site traffic, average order value, and conversion funnel, which is all readily available Google Analytics. We put together a quick tutorial to help you get those numbers.

Once you're ready, head on over to our ROI calculator, run the report, and share it with your team.

ROI Calculator

Great abandoned cart email templates

Get this guide and ready-to-use abandoned cart email templates that have generated $200M in revenue for our clients.

We’ll also let you know when we publish new, thoroughly researched eCommerce marketing guides like this one.

If you want to try your hand at creating abandoned cart emails right now, use these abandoned cart email templates to get started.