Welcome to the Rejoiner tips series! Here we’ll provide a short post outlining our recommendation for a particular aspect of shopping cart abandonment. Have a question you want answered? Leave it in the comments section and we’ll address it. We might even make it part of the series!
With email open rates on the rise, the chance of someone reading your email these days is pretty good. But there are a few things you can do to help those chances; We’ve already covered setting the right tone and choosing the best subject line, now we want to talk about a lesser thought about topic – the sent from email address.
When you’re creating your shopping cart abandonment campaign, one important thing to think about is ‘who are your emails going to come from? No reply? Info? Joe from accounting?
Use a real person’s name in the sent from field versus your company name. The fact is, a lot of people just have unanswered questions when they abandon your site. Give your potential customers an opportunity to get questions answered by making the interaction personal. Use your abandonment emails to get feedback from customers about why they didn’t convert. Do this by using a REAL email address as the sent-from address. You might be surprised what you learn.