According to KISSMetrics, 40% of people will abandon a site if it takes longer than three seconds to load. More striking, a one second delay in load time can result in a 7% reduction in conversions. ONE SECOND! That’s crazy!

To help you speed up your site and reduce shopping cart abandonment, we’re giving you a few quick tips and tools:

Use SEO Technical Best Practices

Practical eCommerce wrote a great article, “How to Increase Page Speed and Help Search-Engine Rankings” where they cover various ways to analyze and improve your site speed. A few tips include:

Optimize Images
A large image can significantly slow down your site’s load time, leaving images blank and users frustrated. Compress your images correctly and you should see performance gains.

Move Javascript & CSS to External Files
One of the oldest and most basic technical SEO recommendations, moving on-page CSS and Javascript snippets out of the header and into their own external file can make a big difference on load time.

Use Webmaster Tools & Analytics
Google now provides data in both Webmaster tools and Google analytics to let you know how your site is performing. Be sure to take advantage.

Limit Redirects
Another SEO best practice is to limit the number of redirects on your site. Not sure if your site has redirects? A tool like Screaming Frog can scan your site and report on its performance. Once you know where redirects are happening, you can adjust your links to make sure they are pointing to the proper page.

Improve Site Caching

The less calls the server has to make the better. CMS systems like WordPress offer a number of caching plugins to help reduce server load and speed up your site, giving your users a better experience and reducing abandonment.

Checkout Google SiteSpeed Tools

Google does a really nice job providing you information on the performance of your site. Their page speed tools provide insights into how your site is performing and will also offer suggestions to help you fix any issues. The nice thing about the plugin is that you can get real-time data.

The bottom line is site speed plays a big role in the user experience. So why not give your visitors the best experience possible and close those leads!

Casie Gillette is the Director of Online Marketing at KoMarketing Associates, where she leads digital marketing strategy for clients of the organization. In addition, Casie is an integral part of the leadership team at KoMarketing Associates, helping to guide company initiatives, service offerings, and the organization’s presence online. With over 10 years of industry experience, Casie regularly speaks about SEO and link building at national and local search marketing conferences, including the Search Marketing Expo, Ad:Tech, and SearchLove.