From: The Motley
Subject: This Dream Hairstyling Cream - Is Here
Subtle hold and a natural-to-matte finish.
We like it when newsletters are easy on the eyes. More importantly, The Motley’s newsletters are always well designed and focused. This last point is shown in the structure of the newsletter. The email starts with a simple, yet effective, sales point about the featured product. Then they sell the product to you visually with a great image that shows the item and two men who show the results of the Soft Hold creme.
Instead of giving you a lecture on the product, The Motley has kept things simple and just gives you a quick list of bullet points. Great for those with a short attention span. We do think that the CTA should have been bigger, or even duplicated at the top of the email, just below the product description.
Regardless, this newsletter is a great example of simplicity that understands the inbox.