From: Taylor Stitch
Subject: Introducing The Waypoint Collection

We conceived and designed The Waypoint Collection by asking the question...

This newsletter does all its talking by showcasing beautiful images throughout the entire email. The copy in the middle of the email breaks up all the images and sets the focus of the email: What are the essential items we should bring if we had to pack just one bag?

The email, through imagery, answers this question for us very simply. They finish the email with a big ‘SHOP THE COLLECTION’ CTA button, but they also make it easy for the subscriber to locate customer support at the bottom of the email and ask any questions they may have.