Subject: Make your taste buds sing
Exciting new flavors, here for a limited time...
Starbucks introduces a range of new ‘limited time’ products to their loyal rewards members with an email full of high-resolution images and CTA’s that lead the subscriber to landing pages about each new product.
This email is designed to drive awareness and purchases form loyal rewards members the next time members are in store. While this email is not looking to drive a direct online purchase, it’s a great example of how brick and mortar stores can use email to drive more sales.