Subject: We'll come to you!
Smiling is contagious. Join the club!
This email from Smile Direct Club does does a great job at making it easy for people to take the first step in getting their teeth aligned, without having to leave their house! The email talks about Smile Direct Club coming out to you (by shipping an at-home impression kit) and offering a huge 50% off. What a deal!
The next question on people’s mind with anything health related is usually, “will my health insurance cover this?”. The second part of the email leads people to a form they can fill out, and from there Smile Direct Club will go and do all the work to find out if they’re covered by their insurance company. This is great for removing a friction point to sale from within the email.
Lastly, if someone still wants to come into a local location, the bottom part of the email sells this well with the ‘Book A Free Visit’ CTA.
Well done Smile Direct Club 🙂
Take a look at the breakdown of their testimonial campaign.