Subject: Show someone how great it is to walk in your shoes.
2 COUPONS INSIDE. 10% OFF FOR YOU, 10% OFF FOR A FRIEND!
Protalus had a question for Rejoiner, and it’s a question we field often. “How do we inspire our shoppers to purchase more of the same product, and, can we do it with lifecycle email?” Our answer, “of course we can. Let’s think of a way to use our post purchase campaigns to incentivize our recent converters.”
We developed a two email sequence.
The first email was split tested to discover which type of content seemed most valuable for the consumer. Would they rather buy an extra pair for a second pair of shoes, or will they purchase the extra pair for their significant other? Truth be told, Protalus customers are generous people and love to buy inserts for the better halves. This email is delivered 20 minutes post purchase.
The second email provides a 10% discount for anyone in the customer’s social circle, and one last additional discount for the original customer. It’s long been said that no one knows what it’s like to walk in your shoes, but, it’s appropriate to brag how great it is when you’re wearing a Protalus insert. This email is delivered 30 days post purchase.
Protalus was able to take advantage of a couple topics their shopper’s motivations fairly quickly, and we were able to learn a great deal from the performance of each message type. It’s this type of learning that allows the Rejoiner team to blend data driven email marketing decisions with emotive content.