Subject: Because nobody likes Laundry Day...
A New Pair a Day... Keeps Laundry at Bay.
MeUndies always sends great emails. They are one of the brands whose emails are never deleted from my inbox. The strategy and content of this email is great in that it started with the subject line. You can design beautiful emails, but if no one opens them the design goes to waste.
Via the subject line, you can tell that MeUndies knows the pain point of their customers: not having clean underwear. They then used that to craft a playful subject line that helps to further fuel the goal of this re-engagement email with the content provided.
MeUndies showcases all of the subscription options that they have and at the end of the email give you a clear CTA to subscribe.
In short, start your email strategy with the subject-line and craft the content of your emails from there.