Subject: Because we've missed you...
Here's 30% off your next purchase
This win-back email by LEVI’S is simple and to the point (which we’ve found works really well). The email opens with the headline, ‘IT’S BEEN A WHILE’, and then proceeds to offer a huge 30% off your next purchase, giving you a code for both online & in-store as LEVI’S know their customer base are just as likely to come in store, try a few products on and make even more purchases. Smart 😉
At the bottom of the email they use an image of a man and a women and have two CTA’s (Shop Men / Shop Women), making it easy for you to go straight to the clothes that match your profile. This email is simple and to the point and we’ve found they tend to perform best in terms of conversion rate to sale.