Subject: Still looking for Desks?
Chosen just for you! Hi! You're receiving this email because you've shown interest in Desks.
After browsing stand up desks on Kogan.com (whilst logged into my account) I wasn’t 100% decided on which desk to get so I closed the window tab of the website. Six days later I received this browse abandonment email.
The subject line: “Still looking for Desks?” is what captured my attention, because purchasing a new desk had actually been on my mind for the past week, so this question and the timing of the email send were a perfect combination to get me to open the email.
While this email isn’t amazing from a design perspective, it’s definitely very effective from the content they’ve put into the email. The opening line: “Hi! You’re receiving this email because you’ve shown an interest in Desks.” is a good reminder for why they’re sending me the email, they then proceed to show recommendations of top selling items from that category which include two of the products I was looking at, with a clear call to action to “View’ the item back on Kogan.com.
Did I purchase the item? Not yet because I am still looking around, but I have starred the email and I see it almost every day as a reminder.