From: Johnnie Boden
Subject: We're not going to lie...
Look. We miss you.
This win back email from Johnnie Boden targets people that haven’t made a purchase in a while. They use a combination of new products on offer & top selling recommendations to get the reader back onto their site and into buying mode again.
In order to increase urgency, they make a great offer that of: 15% off discount + free shipping and returns for orders over $49, that ‘won’t last‘.
Displaying the offer in a big red box makes it hard to miss.