Subject: This email took me five years to write.
There are two reasons I opened this email:
- It was from Huckberry and I’ve been receiving (and opening) all of their beautiful emails for years. I always look for an email from them because I know it’s going to be good.
- The subject line. What kind of email takes 5 years to write?… I had to find out.
This email happens to be completely different from every other email I’ve received from Huckberry. It has no images and is 100% text based, which may seem counter intuitive but it worked. How did it work? Well I ended up buying the carry-on bag they mentioned.
The story in this email about the Air Boss carry-on bag is what pulls me into their site. Another interesting point is they the CTA isn’t to ‘Buy Now’, it’s to watch a video about the story behind their company’s founder and their product. The email is a story that pulls you into another story so you can make a really strong connection with the brand.
This subject line, email content and the CTA did its job perfectly. I am now a very happy customer.