From: GUESS Australia
Subject: Revealed: The Bag of the Month
New Handbags available In-Store and Online #LoveGUESS
Overall, the structure of the email is pretty well planned. GUESS Australia is showing their main offer right at the top, knowing that their offering will drive customers into their online store.
Then the second part of the email focuses on the latest addition to their catalogue. First, they use a model showing off the product – which is great. A lot of customers (specifically for clothing and accessories retailers) want to see the product in use as a way to picture themselves using the product. Then right after, we’re shown a subtle gif that shows the two options of their new purse.
Lastly, they give customers another offering – which is more of a reminder – on their current sale. What we like about this section is that is personalized not only to the customer, but also to the product type that they are introducing. Thus, noting that the sale discount includes women’s clothing as well as handbags.
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