Subject: One Journey, Two Bags, Countless Tales
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Ghurka’s email is targeting their subscribers and customers in this product promotion newsletter. This newsletter focusses on the luxury and craftsmanship of their products with high end photography and simple elegance.
Their product descriptions are brief but unique, giving their products personality and charm. To further entice readers to purchase, Ghurka reminds customers of their complimentary shipping and in-store polishing at the bottom of the email.
The only negative we see in this email is that it is mostly composed of images. This breaks the golden rule of No Image Only Emails, however this technique in Ghurka’s newsletter seems to “fly.” Subscribers most likely have enabled images in their email clients.
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