From: Frank & Oak
Subject: Josh, You Left Some Great Style in your Cart
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This is a cut and dry cart abandonment email from Frank & Oak. We enjoyed the personalized subject line, contrasted call to action, and the dynamically populated cart items. The email touts an aggressive percentage off discount to recipients, which we would advise you to employ cautiously. From a design perspective, this campaign checks many of the boxes required to run a successful cart abandonment email program. That being said, the campaign falls short in one very important area: cross-device session regeneration. When a recipient clicks on this email from a device that is different from where their original session took place, they are redirected to the Frank & Oak homepage and the cart is empty.