Subject: Today Only: Free 2-Day Shipping
Happy (almost) Fourth Today only: Free 2-day shipping.
This broadcast email from Everlane was sent a few days before the 4th of July holiday. In the email they offer ‘Free 2-day Shipping’ to entice people to make a sneaky purchase before they take a break from work for a few days.
They also mention getting your item in time for the holiday weekend (for you to wear on your day off?). This ‘time limit’ enforced on the reader will no doubt get a few more people to act right away.