Subject: Proud. Loud. 100% Human.
Gay. Bi. Lesbian. Queer. Trans. Non-binary.
This broadcast email promotes Pride Month with a limited-edition collection for the Human Rights Campaign. They use big, clean images of models showcasing their products.
Instead of using the ‘Buy Now’ CTA to lead people back to the store, they use a rainbow coloured ‘Learn More’ CTA’s which probably increases click-through rates as it isn’t asking for the sale up front, it simply is inviting people back to the site to learn more about the campaign (which is smart from a conversion point of view).