From: Estée Lauder Online
Subject: February at a Glance: Your Estée E-List
This welcome email from Estée Lauder is designed to turn email subscribers (who have not made a purchase) into first time buyers by offering 15% off their next purchase. ‘Free Shipping & Free Returns – Every Order’ prominently displayed at the top of this email is designed to increase conversions (Rejoiner have found testing the ‘free shipping’ offer to be one of the best things to test if you’re looking to improve your campaign results).
The “rewards points” are an extra incentive designed to entice the subscriber and also promote future ‘lock-in’ with the brand so they continue their journey with the company long into the future.