From: Dollar Shave Club
Subject: {Name}, confirming your order before it ships tomorrow.

Toss more in? Add before we ship.

Now this is just plain clever…

Since the products are shipped monthly, it’s easy to set it and forget it. Of course, that limits revenue potential. Dollar Shave Club found a simple solution.
Everything listed is under $10. They’re easy, last minute “I want that” buys. Think of it like checkout line shopping. Next month? The newly selected products are shipped out again.

If an eCommerce site gets this far with a notification email, this is typically where it stops. Some “suggestions for next time”. Of course, you might not get the suggestions right and should give the full store option.

Finally, notice the “Invite friends, get $5”. What that really says given the context is “Invite friends, get 50-100% off one of the above items”.