Subject: Running Low?
Unlike some of the emails that we tend to post about, this one is not gorgeous – and that is not a bad thing. A lot of companies tend to focus on making beautiful emails and forget about the actual functionality of what the email is supposed to do.
That is the reason we decided to feature this email. It simply works. It is straight to the point and gives you great recommendations based on the main product featured. Another thing that I loved about this email, by the way, is that the recommendations are presented without a “subheadline.” Which is always a plus for us, since there is no need to tell your customer what kind of dynamic recommendation method you used on their email…
Now, the best thing about this email is the “stock up” section. They definitely know what my dachshund’s needs are, but then again, these are any dogs needs. However, seeing these makes me aware that yes, it might be time to buy more treats. Which again, makes this email extremely purposeful and well thought-out.