Subject: A gift for you on our 2nd birthday!
Casper - We've got a birthday surprise for you.
This birthday campaign from Casper was intriguing. Instead of celebrating their customer’s birthday, they decided to celebrate their own. As always, Casper scores high points for flawless design execution, great photography, and entertaining copy. This is a great approach for new retailers who may not have customer birthday data available.
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ABOUT A CAMPAIGN LIKE THIS