Subject: Introducing iPhone 7 (PRODUCT) RED Special Edition
We tend to avoid talking about the “classic” brands in our gallery. However, this time, we couldn’t resist. Apple’s iPhone 7 RED announcement is done is well designed. It prominently shows the product, but also features 1 main CTA “Buy”, and 2 smaller CTA’s “Learn More” and “Find an Apple store” – which are complimenting the function of the main call to action.
Though this email is totally meant as an announcement, it is designed to be a great sales pitch. Something that very few brands attempt to do right in a customer’s inbox.