From: Ann Taylor
Subject: Karina, You've Almost Earned A $20 Rewards Card!
Shop Now! Can't see the images in this email?
The thing about Ann Taylor’s email marketing is that even their transactional emails are well executed. I received this email 4 weeks after I made a purchase online. Though it is mostly notifying me of my rewards points, this email is a well-thought-out win back campaign disguised as a transactional email.
The email gives me two clear CTAs. (1) Find a Store and (2) Shop Now. In a few, they are making it easy for me to either go and shop at a store or shop on my browser in order to get to my next reward.
As you know, we are big fans of simplicity and this email proves that you do not need a lot to get your customers to click. Plus, have we said that the design and typography of this email is beautiful?