Welcome to the Rejoiner tips series! Here we’ll provide a short post outlining our recommendation for a particular aspect of abandonment. Have a question you want answered? Leave it in the comments section and we’ll address it. We might even make it part of the series!
When it comes to email marketing, especially around cart abandonment, setting the right tone is important. No one wants to read a stuffy old email but not all companies can be silly or send emails with made up words and phrases.
How do you find the right tone for your emails?
First and foremost, the tone of your email should match the tone of your brand. If you’re a brand that is known to be light-hearted and fun (think Zappos), then your customers and potential customers expect that from you. If you aren’t, don’t force it.
No matter who you are, for cart abandonment emails your tone should always be customer service focused.
Choose a tone that fits your brand and your audience. Test different email campaigns and remember to ALWAYS focus on customer service.
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