There are hundreds… no, thousands of add-on apps and services that you can use to grow your ecommerce business. The problem is that there isn’t time in the day to test every new service that comes out. Fear not, we’re here to help. Every couple of months, we’re going to profile our favorite new apps for ecommerce professionals. For our first installment, we took a look at 9 apps that are helping ecommerce companies grow big and strong. Here’s our first set of great apps:
Turns Social Shares Into Sales
Have you ever wondered what effect social sharing has on your ecommerce business? It can feel daunting trying to measure the ROI of Pinterest, Google+, Twitter & Facebook. AddShoppers answers the question for you. AddShopper’s free sharing buttons help you understand how social sharing is impacting your business at the SKU level. This means that you can track how individual products are shared across social media and the actual revenue driven by each channel. So far, they’ve helped 3,000 retailers track over $2.3 million dollars in transactions driven by social media shares. Did I mention it’s free to sign up?
2. Help Scout
Provide Great Support
You manage tons of incoming email for sales inquiries, return requests and general questions about your business. If you’re like most business owners, all of these incoming emails are flowing through only 1 email inbox. To make matters worse, multiple employees are using that same inbox to manage different types of incoming requests. Help Scout fixes this mess for you. Help Scout is lightweight, beautifully-designed, and doesn’t have any of the “overkill” features you find in other help desk products. Your customers will never know they are dealing with a help desk app because you can make your responses look just like regular email. Remember, happy customers are worth 10 times as much as their initial purchase. Go forth and provide great support!
Manage Your Inventory in One Location
If you’re selling through multiple channels, the complexity of managing your inventory can become overwhelming. Today’s online retailer usually has a primary web property set up on Nexternal, 3dcart, or other ecommerce platform. But, they are also selling through marketplaces like Amazon & ebay. Ordoro not only helps you keep your inventory in sync, they also take care of printing shipping labels, and dropshipping too. By bringing these solutions together in a single app, Ordoro helps merchants save time and streamline operations.
Effortless Fulfillment for Retailers
Pricing based on Sales/SKUs
Shipwire provides fully outsourced logistics for ecommerce companies. They can help online retailers with everything from warehouse storage to order picking and fulfillment. They manage warehouses across the globe and give merchants international reach that wasn’t possible before.
Retarget People Browsing Your Site
Pricing based on site traffic
AdRoll helps you re-engage with customers who have casually browsed your ecommerce shop, but haven’t purchased. Their technology tracks which items or product categories customers browse, and then retargets them with personalized display ads as they browse other sites. AdRoll claims that businesses who run display retargeting campaigns make $10 for every $1 they invest in the platform. They’ve got over 5000 customers using their technology and boast a 97% retention rate.
Build a Custom Referral Program
We’re happy customers of Ambassador and if you’re looking for a solution to help you build and manage a referral program, check these guys out. Honestly, the thing we love about Ambassador is that it’s flexible enough to manage affiliates, partners and customer referrals at the same time. For each type of referral program, Ambassador generates a unique tracking link which referrers can use to send traffic to your site. Ambassador also takes the pain out of managing all of your payouts and referrals bonuses. They’ve got a great API and take care of all of the messy development work involved in building a referral program from scratch.
Engage Your Customers On-site
Olark provides an awesome real-time chat solution that can work wonders for online retailers. Their product allows you to interact with your customers on-site while they are browsing. It’s the equivalent of giving your online customers a way to ask a sales associate a question about an item in real-time. In situations where they would have had to pick up the phone or email before, your customers can now engage with your customer service folks from the comfort of a chat window. This can mean big increases in conversion for your business. Check out this Quora thread that outlines the massive increase in conversion that live chat can bring.
Engage Your Customers with Email
Pricing based # of emails sent
Every retailer needs an email marketing platform in their toolbox. Our favorite is Mailchimp. Building your email list is one of the most important initiatives you can put effort behind as a retailer. People who subscribe to your email newsletter or blog buy more often and are giving you a signal of engagement far above a typical organic visitor. The DMA believes that the ROI of email is close to $40 for every $1 you invest. Take really good care of your email list with Mailchimp.
Host & Analyze Your Product Videos
Wistia is our favorite business-class video hosting service. The analytics they provide on the backend of their app allow you to see exactly which parts of your product videos people are engaging with (or skipping). Think heatmaps for your videos. They give you the tools to build out Video SEO sitemaps and optimize your videos for search. There’s a reason that Zappos has 50,000 product videos on their site: They increase conversion up to 30%.
These are our favorite apps for ecommerce companies at the moment. Let us know what we’re missing in the comments!