Got a few minutes today? If not, bookmark this post because we’ve found five presentations around CRO that are definitely worth your time. Check em out!
1. 101 Landing Page Optimization Tips
Put on by Unbounce, one of our favorite companies, this slideshare is awesome! You aren’t going to find much more out there more thorough than this.
2. When Optimizing, Don’t Test Everything
Our friends over at SEOMoz hold Whiteboard Fridays every week where they show you real examples of things and give real tips on everything from SEO to PPC to CRO. In this video, Rand breaks down why you shouldn’t test everything.
As a bonus, they also have a really great one called ‘The Math of CRO‘ featuring Unbounce founder Rick Perreault.
3. SEO 3.0 – Conversion Rate Optimization
Presented by Kelly Cutler, CEO of Marcel Media at this year’s OMS Summit, this slideshare covers some basics around conversion rate optimization but also shows some great examples of how small changes can make a big difference. There is a minute recap on YouTube but go through the slide deck first.
4. How To Increase Conversion Rate Optimization
A 10 minute video from WPromote, a PPC company based out of California, the video offers real life examples of CRO improvements. Find out how headline, button colors and images can make a big difference in conversion.
5. READY Framework for Conversion Optimization
Presented by Ion Interactive at SMX Advanced, this slide deck is pretty serious and will leave you with a ton of information. You know it’s a good one when you don’t need to person presenting to help you understand it.