Last week, I was invited to do a webinar by the awesome team at Nexternal. They asked me to share some insight with their merchants on the best strategies for dealing with shopping cart abandonment. Here’s what I touched on in the presentation:
- Shopping cart abandonment rate trends (spoiler: it’s increasing)
- The psychological reasons for cart abandonment
- How to quantify lost revenue for your site
- Best Practices for email capture, copywriting tone, email timing, personalization, campaign analytics and mobile.
- A real-life client case study
- The other hidden benefit to sending cart abandonment email
Hope you enjoy the presentation!