Last week, I was invited to do a webinar by the awesome team at Nexternal. They asked me to share some insight with their merchants on the best strategies for dealing with shopping cart abandonment. Here’s what I touched on in the presentation:

  • Shopping cart abandonment rate trends (spoiler: it’s increasing)
  • The psychological reasons for cart abandonment
  • How to quantify lost revenue for your site
  • Best Practices for email capture, copywriting tone, email timing, personalization, campaign analytics and mobile.
  • A real-life client case study
  • The other hidden benefit to sending cart abandonment email

Hope you enjoy the presentation!

Mike Arsenault
Mike Arsenault is the Founder & CEO of Rejoiner. He works with 350+ online retail & eCommerce companies like Hydroflask, Footjoy, GUESS, and Big Chill to help them grow faster using lifecycle email. He also once lived aboard a 36' sailboat in Boston.